Privacy Policy | Dorothy Lane Market

Dorothy Lane Market Privacy Policy

Our pledge to you

We promise never to share or sell your name, address, or purchase history to a third party. Your personal information may be used by DLM to personalize your experience, but will only be used to market to you by DLM.

Why do we need personal data from you?

As detailed below, we collect personal data from you to serve you best. Whether, for example, it is in the form of your name and email address when you place an order with DLM Drive-Up, or your contact information when you sign up for Club DLM, we collect personal data so we can contact, identify, and serve you better. The data you provide helps us understand your preferences, so we can personalize and continually improve your shopping experience.

What personal data do we collect?

We collect the following personal data:

  • Contact information, such as name, address, telephone number and email address
  • Household information
  • Payment information
  • Questions, communications and other content you submit
  • login credentials
  • Purchases made with your Club DLM account or number
  • Job application information
  • Visual information, such as video recordings of you or your license plate numbers at our stores made for security purposes
  • DLM website and mobile application (“app”) usage and activity information
  • Online identifiers, like cookie IDs, device IDs or IP addresses.

We collect information about you in a number of ways, including:

  • Directly from you or a member of your household
  • From a device associated with you or your household
  • Through in-store technology, such as use of in-store WiFi, video cameras and point-of-sale equipment
  • By obtaining it from external third-party sources, such as marketing or advertising companies, service providers and social media platforms
  • By drawing conclusions about you from data we have collected elsewhere.

In addition, when you visit our website or use our mobile apps, we use digital tracking tools (such as “cookies”, web beacons or pixels) to receive and store information whenever you interact with us through your computer or mobile device. This information, which may include the pages you visit on our site, your web address, the type of browser, device or hardware you are using, search terms, advertising identifier, mobile network information, and IP-based geographic location, helps us recognize you and customize your website experience. Digital tracking tools can also tell us what websites you have visited before visiting our website, which can help us better serve you. You can set your browser to reject and/or remove digital tracking tools at any time.

Some of our stores (including exterior facilities) utilize video surveillance and other fraud monitoring tools (collectively, “Security Equipment”) to create a safer environment for our staff and customers, and to deter, prevent, investigate and/or prosecute any illegal activity that may occur on our premises. Our video systems record digital images but do not record audio. Information from the Security Equipment (“Security Information”) is accessible only to a limited number of DLM employees, or to third-party service providers or law enforcement, engaged to assist with security-related tasks. The third-party service providers may have access to Security Information only where strictly required to perform their tasks, and are not allowed to use the Security Information for any other purposes; and we may provide Security Information to law enforcement for investigations, to prevent fraud or for safety and security purposes.

Tracking Tools and Analytics

We may use third-party digital tracking tools provided by third-party service providers to help us collect and analyze information about your use of our website. This information may include how often you visit our website, the pages you visit, and the other websites you use prior to visiting our website. We use this information to improve our website and your customer experience while on our site. Most third-party analytics tools collect only the IP address assigned to you on the date you visit our website, rather than your name or other identifying information. Although third-party analytics tools store a digital tracking tool on your computer or device to identify you as a unique user the next time you visit our website, the digital tracking tool typically cannot be used by anyone but that third party. Some of these third-party service providers may collect information from our website for retargeting and more personalized interest-based advertising. Some third-party service providers may also build a profile of users’ online browsing activities. For more information about these forms of targeted advertising and to understand your right to opt out from these practices, please visit: Additional information on how to opt out of targeted advertising practices of NAI or DAA affiliated advertisers is available here: NAI Opt Out or DAA Opt Out. To further prevent targeted advertising based on browser behavior, you can disable digital tracking tools on your browser.

All third-party digital tracking tools that we use are hosted by the third parties providing them to DLM.

These tools include the following:

  • Google. We may use Google Analytics to collect information regarding visitor behavior and demographics on our website, and to develop website content. For more information about Google Analytics, visit: You can opt out of Google’s collection and processing of data generated by your use of our website by going to:
  • Facebook. We may use certain tools offered by Facebook that enable Facebook to collect or receive information about actions you take on our website through use of cookies or in order to provide measurement services, targeted ads and other services. For more information regarding the collection and use of such information by Facebook, see Facebook’s Privacy Policy at:
  • If you make use of a DLM mobile application, we may use certain third-party tools for analytics in relation to mobile application usage as well.

Due to a lack of standardization regarding “Do Not Track” signals, we are not able to receive or honor “Do Not Track” signals received from browsers. Instead, you can use the range of other tools listed above to control information collection and use.

How do we use your information?

We may use the information we collect in a variety of ways, including:

  • Communicating with you about products, events and promotions
  • Sending you special offers, news, and coupons
  • Fulfilling orders, ensuring proper delivery or providing services
  • Personalizing messaging for your website and mobile application experience
  • Conducting research and analysis, including surveys and focus groups
  • Processing purchases and payments or providing information about your purchase history
  • Sending notices of product recalls
  • Administering your account, including authenticating users
  • Evaluating and improving our products and services
  • Auditing and monitoring of transactions and engagement
  • Protecting the security and integrity of our premises and networks
  • Preventing fraud, managing exposure to risk, and complying with our legal obligations
  • Analyzing your use of our website and apps
  • As otherwise required or permitted by law.

Where DLM de-identifies personal data in order to protect it, we will not re-identify such data and, if such de-identified data is shared with a third party as described below, we will take steps to ensure that no re-identification occurs. It is also important for us to keep certain information relating to your account, such as historical purchases, even if you request that we delete your personal data (see “Data Rights” section). If you do request deletion of your personal data, we will remove it from our databases and systems by deleting your data or de-identifying it, although we will retain any information we are required to keep by law.

DLM may work with third parties to show you tailored ads. We may also work with third-party platforms, like Google or Facebook, to show DLM ads on these platforms.

Lastly, if you place an order through our website or applications as a “guest,” we will retain the order information you provide, in case you have any questions about the order later.

How is your information shared?


Of course, our employees need access to your personal data to serve you better. Access to customer information, however, is limited to employees who need it in order to serve customers, maintain our information systems or for safety and security purposes. All employees with access to customer personal data are subject to our company privacy and information security policies.


We may confidentially provide purchase information to vendors in aggregated (i.e., customer non-specific) or de-identified form in order to engage in planning, research and product development, or to bring you special offers on products and services.

Service Providers

We may confidentially share personal data with companies that provide support services to us, such as direct mail, marketing, email, web hosting, and payment processing. These companies are not authorized to share or use the information we provide for any other purpose.

Third Parties

Third parties that we contract with may use cookies and similar technologies to collect or receive information from our website and use that information to provide services on our behalf.

Other Situations

We may release customer personal data when we believe it is necessary to comply with the law, enforce our legal rights; or to protect our customers or us. We may also provide de-identified purchase and profile data to product brands and advertisers that they may use to send ads to you (the ads reach you from such entities based on other de-identified and aggregated purchase and profile information they have, but not on identifiable information from us). We may also release your information if you request or authorize us to do so.

How do you protect my data?

  • Securing your personal data is a top priority. We have administrative, technical and physical safeguards in place to protect your information. For example, our website uses Secure Socket Layer (SSL) encryption so that your personal data cannot be read as it passes over the Internet.
  • That being said, no information shared over the Internet or stored in a computer system is 100% safe.
  • Remember to keep your account credentials secure. You should also be sure to secure the credentials you use to access your email account, so no one can impersonate you and steal your personal data. Also, be sure to sign off when finished using a shared computer or mobile device.

Data Rights

You have the right to delete some or all of the personal data DLM has collected about you. Valid requests to delete may be fulfilled by deleting or de-identifying this information, although DLM will retain any information we are required to keep by law. Deleting your information also includes deleting your Club DLM account, which will discontinue certain experiences like accessing associated discounts, digital coupons, and purchase receipt history.

You may also have the right to opt-out of certain processes, such as targeted advertising.

To exercise these rights, please Contact Us. Please note that if you make a request, we will need to authenticate your identity (either that you are the person that is the subject of the request or the legal guardian of that person) to carry out the requests. If we can’t authenticate your identity, we will let you know.

Children's Privacy

Our website and applications are not designed nor intended to collect personal data from children under the age of sixteen. If we become aware that we have received personal data through our website or applications from a visitor under the age of sixteen, we will delete the information from our records.

Links to Other Sites

Our website may provide links to other sites for your convenience and information. These other websites are operated by companies not affiliated with us, and have their own privacy policies. We are not responsible for the content of those websites, your use of them, or their privacy practices.

Changes to this Policy

This Privacy Policy was last updated as of January 1, 2024. We may further update this policy at any time. We encourage you to review it from time to time for changes.

Contact Us

If you have any questions about our Privacy Policy, or if you would like to access your information we have about you or change your preferences, please use the form provided on our "Contact Us” webpage or write to us at:

  • Dorothy Lane Market
  • 6135 Far Hills Ave
  • Dayton, OH 45459
  • Attention: Privacy

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