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The DLM Difference: Prima® Peaches

If you’re like me, one of the things you love about summertime is all the fresh fruit we have at peak condition. Think fragrant, juicy melons, plump plums, and nectarines. Nature’s candy jar of fruit is overflowing. For many years here at Dorothy Lane Market, we’ve brought in something so wonderful and perfect for summer that we call it a “PARTY” when it arrives and we celebrate its flavor. What is this summertime food that’s so good it has us grinning from ear to ear? Peaches! But we’re not talking just any peach, we’re celebrating the Prima® Peach! They’re so sweet and juicy, you may not even notice the delightful nectar running down your chin. It makes my mouth water just thinking of that first bite … so delicious! Enjoy!

Prima® Peaches Are Perfect As-Is

They’re also great cooked (try poaching, baking, and even grilling) or over top of a salad. when cooked, the sugar caramelizes resulting in an even sweeter peach!

**Always rinse you peaches in clean water, rubbing the skin gently with your hands or a vegetable brush right before you’re ready to eat or prepare them.

Why We Love Prima® Peaches

  • Tree-Ripened to Peachy Perfection

Tree-ripened means that these peaches are left on the tree longer and picked at their peak to maximize sweetness (aka a high Brix). This also results in a superb mouthfeel.

**Did you Know: Although harvesting prematurely ensures less blemishes on a peach, it will never reach its ultimate sweetness. Great care is taken with each tree-ripened Prima® Peach after they are picked to preserve the peaches’ integrity.

  • Premium Packaging

Prima® Peaches arrive individually cradled in a special single-layer box to protect the prized fruit within. Each box is then personally signed by the individual who packed it.

  • 12+ Brix Level

Brix is a way to measure the innate sweetness. All Peach Party Prima® Peaches have a Brix level of 12 or greater!

  • Making the Grade

Once a Prima® Peach is carefully harvested, it is also graded. A very small percentage will make the cut to be sent to our Peach Party.

 

Check the Sign

When the tree-ripened peaches arrive at DLM, our Produce managers carefully inspect them once more and measure the Brix. Check our Brix sign to see what it is today!

Look for “Ready Today” & “Ready Tomorrow” signs on our Peach Party display so you can plan your peach feast accordingly. We recommend that you utilize our sign system when picking your peaches.

**Look for products throughout DLM, from the Bakery to the Deli, featuring this sweet summer fruit! Get a sneak peek at some of the peachy products we have during our Peach Party.

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