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Seafood Starts with Trust: The DLM Difference

DLM realized many years ago that we needed to source the very best products for our customers. At the time, most seafood sold was frozen or whatever distributors in Ohio wanted to sell you. The first step was to teach our seafood specialists all about fresh seafood. What to look for, how to handle it, how to hold and display it, and most important, develop that passion about what they sell. This passion was contagious and it did not take long to develop the trust with our customers that our seafood was truly different. When it comes to the secret behind our Seafood department, there are three legs to the stool: The freshest fish possible, the most knowledgeable fishmongers in town, and the customers who trust us to do the right thing and bring high quality seafood to Dayton, Ohio. This is the DLM Difference. —Jack Gridley, DLM VP of Meat & Seafood

TRUST THY FISHMONGER
When I walk in the door for work, my mindset instantly goes to a portion of the DLM Mission Statement that says “To make our customers happy by providing Honestly Better® food & service—every time.” Sure that involves things like smiling and knowing my customers on a first name basis, but it really involves honesty and integrity, meaning that I always tell the truth. If someone asks me “what came in today,” I tell them. Prior to coming to work at DLM 17 years ago, I was on the vendor side for a combined 27 years in this industry. I know that trust is so important, and it makes me proud to be able to deliver answers because we get the best, allowing us to serve the best. —Mike Kirkland, DLM Washington Square Fishmonger

 

WE GO STRAIGHT TO THE BEST FOR THE BEST
A huge DLM Difference is our fantastic suppliers. We go right to the source, which gets the product to our stores quicker than most, meaning that there is less time spent out of water. Plus, they are fabulous people who have become part of our DLM family. We have gone through many ups and downs of life together and they always look out for the very best our industry has to offer. These are some of the people who we talk to almost daily, and they bring fantastic seafood to our stores. There is Karl in Alaska, LaDawn from the Columbia River Valley, Frank in Boston, John up in Northern Ohio near Lake Erie, the Ready Brothers in Maine, as well as our industry friends Becky and Emily who have a vast network. My family has even spent some time with Karl’s family in Alaska touring their facility! The relationships with these small family businesses are real—we are not just an invoice number. This is a key part of our success. —Kim Swing, DLM Washington Square Seafood Manager

SCOUTING FOR THE UNIQUE
When I call my contacts to place orders, I’m always asking questions like “hey, what’s new,” “what’s popular in the industry,” and of course, “how is the fishing going?” Whether it be sourcing oyster varieties to feature that week or bringing in any number of products, these types of questions help me in my quest to pick unique items. Or, sometimes these conversations unlock preparation and serving ideas that I can tell customers about or filleting techniques. I really think that curiosity that all of us managers have is something that sets us apart. It also leads us toward new finds, and in the case of our revamped Poke bars, something truly unique.   —Jon Lemaster, DLM Springboro Seafood Manager

FRESH NEVER FROZEN
You may be asking yourself, “How is fresh (never frozen) seafood possible in midwestern Ohio?” We receive fresh shipments of seafood seven days a week from the Boston area, Washington state, and even as far as Alaska just to name a few areas, and this is thanks to our tight-knit industry relationships. We also choose air-freight to minimize that time spent out of water. In fact, long-time DLM associate Wayne Chrisman even picks up fresh fish deliveries from the Dayton airport for us. We also strive to reflect fish that is in season so we are always focusing on what is fresh now. Speaking of fresh, don’t miss our semi-annual fresh Whole Salmon Sidewalk sale this summer where we can cut the fish to your liking! —Nick Budding, DLM Oakwood Seafood Manager

FARM RAISED THE RIGHT WAY
Growing populations and less wild stock in the oceans collide with over fishing, warming of the ocean, acidification of the water, and an overall growing love of eating seafood. It’ll continue, and farm-raising seafood is part of the answer, but only if we do it to the best of our planet’s interest. We made a stand many years ago by only sourcing farm-raised seafood done the right way, with those principles practiced by our organic and “all natural” land-based farmers and ranchers taken into consideration. We look for low stocking densities, no antibiotics or growth promotants, and sustainability and responsibility of the resources used. There are so many certifications out there for farm-raised seafood, but the most important thing is to “trust thy knowledgeable DLM fishmonger.” We only deal with responsibly raised farmed seafood. —Jack Gridley, DLM VP of Meat & Seafood

7 comments on “Seafood Starts with Trust: The DLM Difference

  • I wanted to extend our gratitude to all of the Seafood Team that gives Becky and I the opportunity to be a part of your success. One of the reasons, if not THE reason the Seafood program at DLM is so incredible, are the people involved. You all make us want to work harder, source better, and deliver a smile and a high five week to week. It is contagious! We consider it an honor to be in the case, and your trust, and The DLM customers trust are acknowledged before every order is taken. Kindly at your service, Emily & Becky

  • Thank you so much Emily for your kind words.
    We really appreciate that you took the time to write out your thoughts and feelings.

  • Hello,
    We recently moved back here from Topsail Island NC where there was an abundance of fresh seafood which our family miss so badly. I was told that DLM may have a good selection fish and seafood. I’m interested in Prince Edward Island Mussels, Little Neck Clams, Scallops, Red Snapper, etc. Do you carry any of these? And would you happen to have a list of the fish and seafood you carry and their availability?
    Thanks so much and have a great day!
    Tammy*

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