Exciting New Change
to Club DLM

By: Norman Mayne | CEO
On: July 31, 2012

What am I talking about? And why not leave well enough alone? I’m referring to our new Club DLM Rewards points-based program. In all the decades that I’ve been in the food business, I’ve seen a lot of changes, but some things have remained constant. We’ve consistently tried to provide you with Honestly Better® food and service. At the same time, we’ve tried to use new technology to make your shopping experience better. We’ve made all the changes with the goal to provide you with the very best. We’ve struck out at times, but we’ve also hit a few homeruns. We believe the Club DLM Rewards program is a homerun for you and your family.

Why change? Well, some folks have told us that they like the great foods they get at DLM but feel they can’t purchase staples with us. However, Club DLM Rewards now gives you access to greater deals and savings on staples right here at DLM. You will have more control, more flexibility, and most important, more opportunities to save on everyday items.

You can easily earn points three different ways while shopping. Just be sure to use your Club Card each time you shop!

1) Earn one point for every $2 you spend.

2) Earn 10 points for every $2 you spend on the 10th, 20th, and 30th of each month.

3) Earn bonus points on thousands of items throughout the store.

This is one of my favorite ways to earn bonus points: When you buy two whole loaves of Artisan Bread, each worth 50 bonus points, you will earn 100 bonus points. You may redeem those points (we like to say: burn those points) in the same transaction for bananas at 9¢ per pound!

You can earn as many points as you like, and use them as you wish. They will never expire. At the bottom of your receipt you can see how many you have accumulated, or you can also create an account to check them online.

Club DLM Rewards is a way to give you access to everyday items such as milk, eggs, and even bath tissue at incredible prices! We’ve also included a few quick meal ideas, such as Rotisserie Chicken for $1.99. Bear in mind that these new offers are just another way to save at DLM. We will continue to offer weekly Club Deals, occasional e-mail coupons, and, of course, our turkey

promotion at Thanksgiving, etc.

However, if you find that points don’t interest you, feel free to ignore them and enjoy the same experience at DLM as you have previously; although, perhaps occasionally you may wish to use some points to say, pick up a gallon of milk for only 49¢ or a dozen eggs for 19¢.

We hope you enjoy our new program and reward yourself with phenomenal prices on everyday items. Thank you for shopping at Dorothy Lane Market!