What is Club DLM?

It’s not an advertising gimmick, and it’s not a charge card. It’s your ticket to even greater customer service and savings at Dorothy Lane Market.

Club DLM is a vehicle we use to show our appreciation to you, our loyal customers. Whether you have been shopping with us for decades or only a few weeks, we greatly appreciate your patronage.

With the aid of modern technology, we can now further focus our promotions toward you. Like other retailers, we had previously used enormous funds in advertising, hoping to reach primarily our loyal customers. With Club DLM, we can be sure that all of our promotional funds and savings are directed to you. You will enjoy hundreds of instant in-store savings with the use of your Club DLM card, as well as get other surprises in the future.

Joining Club DLM is Absolutely Free.

You can benefit as soon as you sign up. At that moment, your Club DLM card will be activated by our computer. You’ll see your savings at the bottom of your cash register receipt every time you use your Club DLM card. Using the Club card every time you shop enables us to identify you as an outstanding customer. It also enables us to reward you periodically, via mail, with special offers tailored to your buying habits. Your name, address, and purchases are always confidential at DLM. Do you have questions about Club DLM? See if they are answered below. Is there any cost to join Club DLM? No, it’s absolutely free.

When will I benefit from using my Club DLM card?

Right after you sign up. At that moment, your Club DLM card will be activated by our computer.

How will I know my savings with my Club DLM card?

At the bottom of your receipt, our registers will automatically print your savings with the card each time you shop. But remember, even if you are only purchasing a few items off the shelf that are not Club DLM specials, please use your card.

Why must I use my Club DLM card every time I shop even though I may not be purchasing a Club sale item?

The Club DLM card allows you to get discounts on hundreds of our best-selling items every day. Also, other special offers will be based on your individual purchases over time, so it’s important to use the Club DLM card every single time you shop. Furthermore, our registers can generate the savings only when your card is scanned at the beginning or end of your order.

How do you know who your best customers are?

With the aid of modern technology we know who our best customers are, and we reward them accordingly. Again, it is vital that you use your card every time you shop!

What do you do for your best customers?

While many store specials are available to all Club DLM members, periodically other offers will be extended only to our best customers via mail. The type of offers you receive will be based on your shopping. The more you shop at DLM with your card, the better the offers will be for you.

Does Dorothy Lane Market sell or give away information about its customers?

NO, absolutely not. Your activity with Club DLM will be known only by you and Dorothy Lane Market. On occasion, DLM will work with certain vendors in offering special promotions to Club DLM members, but the promotions will always be coordinated through Dorothy Lane Market. Your name and address will never be sold to an outside company. Please read our Privacy Policy for more details.

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